Inspired by Japanese car events, Adrien offered the manager of Fullcartuning to hold a meet around his shop. The objective of this gathering was to bring together Honda enthusiasts from the area, potential customers of the store, as well as enthusiasts from neighboring countries.
Against all odds; this event attracted many enthusiasts, some even made the journey from the South of France, to the center of the Netherlands !
A European rally !
After the success of this first edition, an idea grew in Adrien’s mind : Organize an event at a European level. The HEM was born.
Once Adrien was back in France, and with the help of his childhood friend Justin Post, they created Brab's Events, an association intended to formalize and continue the story of the Honda Euro Meet. So it could be said that the gathering in the Netherlands was HEM#1, and the first of a long series.
Adrien and Justin could not manage to organize such an event on their own. They then formed a small team of friends and family members who supported them in the preparation of the HEM.
Adrien is now surrounded, since the 2nd edition of HEM, by the members of his team with some additional people each year: the HEM CREW.
The HEM#2: A new concept !
For the HEM#2, Adrien has designed a new car event concept : Hold a static meet on a weekend around a racetrack, with various activities and shops.
To implement this concept, the HEM Crew teamed up with Mr Caillard Frederic, manager of the company FC-Racing, organizer of track days, as of the 2nd Edition of the HEM, managing each year all the track logistics.
This collaboration allowed the HEM to unite and reconcile the two worlds of the Honda community : those that focus on performance and those who prefer style !
Thus the HEM#2 became the first European Honda event around a track.
The Clastres track (France, Aisne, 02440) was found to be a logistically and geographically wise choice. Indeed, being located at the crossroads of Europe, the HEM would be accessible to many people in neighboring countries.
By its large area (former airbase), the “Clé des Champs” site allowed to host a large number of vehicles and leave room to organize a camp site.